Measuring ethnocentric tendencies of consumers in Tuzla Canton
Consumer ethnocentrism is a tendency of consumers to buy and consume domestic products and services. The aim of the paper was to identify the key attitudes and barriers related to consumer ethnocentrism, and to examine the impact of socio–demographic characteristics of households on the tendencies i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics in Osijek
2018-01-01
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| Series: | Ekonomski Vjesnik |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/313390 |