The Impact of IT-Based Lifestyle on the Avoidance of Internet Advertising through Explaining the Moderating Role of Negative Experience and Advertisement Congestion
<strong>Objective</strong> In this paper, we try to examine a sample of Internet users to determine the impact of electronic-centeredness of the users’ lifestyle, the users’ previous experience of admitting or dealing with advertisement, and the number and the manner of advertising on on...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2019-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_71214_f6d17c7fc19903bd2d1cd461abadfbf0.pdf |