La sociedad de consumo en tiempos difíciles: el modelo estadounidense y la modernización de la publicidad argentina frente a la crisis de 1930
This article studies the impact of the Argentinian advertising economic crisis in the 1930’s, within the framework of a consumption society’s consolidation. Three aspects are analysed: the changes introduced by the agency J. Walter Thompson of United States, settled in Buenos Aires in 1929; the role...
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| Format: | Article |
| Language: | Spanish |
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Universidad de los Andes
2017-07-01
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| Series: | Historia Crítica |
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| Online Access: | https://appsciso.uniandes.edu.co/pfaciso/hcritica/view_s.php/14290/index.php?id=14290 |