Folk Motifs as a New trend in Foods and Beverages Packaging Design
As the number of self-service stores grows, the sales process is also changing, and the salesperson’s ability to influence the customer during his purchase is lost. This function is taken over by the packaging of goods whose task is to sell itself. The aim of the article is to present and characteri...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2019-06-01
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| Series: | Studia Commercialia Bratislavensia |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/stcb-2019-0004 |