Using the Logistic Regression model in supporting decisions of establishing marketing strategies

Using the Logistic Regression model in supporting decisions of establishing marketing strategies

This paper is about an instrumental research regarding the using of Logistic Regression model for data analysis in marketing research. The decision makers inside different organisation need relevant information to support their decisions regarding the marketing strategies. The data provided by ma...

Full description

Bibliographic Details
Main Author: Cristinel CONSTANTIN
Format: Article
Language:English
Published: Transilvania University Press 2015-12-01
Series:Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
Subjects:
marketing strategies
multivariate data analysis
logistic regression
information
statistical significance
Online Access:http://webbut.unitbv.ro/Bulletin/Series%20V/BILETIN%20I/05_Constantin_C.pdf

Internet

http://webbut.unitbv.ro/Bulletin/Series%20V/BILETIN%20I/05_Constantin_C.pdf

Similar Items