Using the Logistic Regression model in supporting decisions of establishing marketing strategies
This paper is about an instrumental research regarding the using of Logistic Regression model for data analysis in marketing research. The decision makers inside different organisation need relevant information to support their decisions regarding the marketing strategies. The data provided by ma...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2015-12-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
| Subjects: | |
| Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/BILETIN%20I/05_Constantin_C.pdf |
| Summary: | This paper is about an instrumental research regarding the using of Logistic
Regression model for data analysis in marketing research. The decision makers inside
different organisation need relevant information to support their decisions regarding the
marketing strategies. The data provided by marketing research could be computed in various
ways but the multivariate data analysis models can enhance the utility of the information.
Among these models we can find the Logistic Regression model, which is used for
dichotomous variables. Our research is based on explanation the utility of this model and
interpretation of the resulted information in order to help practitioners and researchers to
use it in their future investigations |
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| ISSN: | 2065-2194 2065-2194 |