Using the Logistic Regression model in supporting decisions of establishing marketing strategies
This paper is about an instrumental research regarding the using of Logistic Regression model for data analysis in marketing research. The decision makers inside different organisation need relevant information to support their decisions regarding the marketing strategies. The data provided by ma...
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Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/BILETIN%20I/05_Constantin_C.pdf |
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doaj-2380dd966cc84576a35bed97dd92ee472020-11-25T02:21:40ZengTransilvania University PressBulletin of the Transilvania University of Brasov. Series V : Economic Sciences2065-21942065-21942015-12-018(57)24350Using the Logistic Regression model in supporting decisions of establishing marketing strategies Cristinel CONSTANTINThis paper is about an instrumental research regarding the using of Logistic Regression model for data analysis in marketing research. The decision makers inside different organisation need relevant information to support their decisions regarding the marketing strategies. The data provided by marketing research could be computed in various ways but the multivariate data analysis models can enhance the utility of the information. Among these models we can find the Logistic Regression model, which is used for dichotomous variables. Our research is based on explanation the utility of this model and interpretation of the resulted information in order to help practitioners and researchers to use it in their future investigationshttp://webbut.unitbv.ro/Bulletin/Series%20V/BILETIN%20I/05_Constantin_C.pdfmarketing strategiesmultivariate data analysislogistic regressioninformationstatistical significance |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Cristinel CONSTANTIN |
spellingShingle |
Cristinel CONSTANTIN Using the Logistic Regression model in supporting decisions of establishing marketing strategies Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences marketing strategies multivariate data analysis logistic regression information statistical significance |
author_facet |
Cristinel CONSTANTIN |
author_sort |
Cristinel CONSTANTIN |
title |
Using the Logistic Regression model in supporting decisions of establishing marketing strategies |
title_short |
Using the Logistic Regression model in supporting decisions of establishing marketing strategies |
title_full |
Using the Logistic Regression model in supporting decisions of establishing marketing strategies |
title_fullStr |
Using the Logistic Regression model in supporting decisions of establishing marketing strategies |
title_full_unstemmed |
Using the Logistic Regression model in supporting decisions of establishing marketing strategies |
title_sort |
using the logistic regression model in supporting decisions of establishing marketing strategies |
publisher |
Transilvania University Press |
series |
Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
issn |
2065-2194 2065-2194 |
publishDate |
2015-12-01 |
description |
This paper is about an instrumental research regarding the using of Logistic
Regression model for data analysis in marketing research. The decision makers inside
different organisation need relevant information to support their decisions regarding the
marketing strategies. The data provided by marketing research could be computed in various
ways but the multivariate data analysis models can enhance the utility of the information.
Among these models we can find the Logistic Regression model, which is used for
dichotomous variables. Our research is based on explanation the utility of this model and
interpretation of the resulted information in order to help practitioners and researchers to
use it in their future investigations |
topic |
marketing strategies multivariate data analysis logistic regression information statistical significance |
url |
http://webbut.unitbv.ro/Bulletin/Series%20V/BILETIN%20I/05_Constantin_C.pdf |
work_keys_str_mv |
AT cristinelconstantin usingthelogisticregressionmodelinsupportingdecisionsofestablishingmarketingstrategies |
_version_ |
1724865055678267392 |