Using the Logistic Regression model in supporting decisions of establishing marketing strategies
This paper is about an instrumental research regarding the using of Logistic Regression model for data analysis in marketing research. The decision makers inside different organisation need relevant information to support their decisions regarding the marketing strategies. The data provided by ma...
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Format: | Article |
Language: | English |
Published: |
Transilvania University Press
2015-12-01
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Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
Subjects: | |
Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/BILETIN%20I/05_Constantin_C.pdf |