The Mediating Role of Satisfaction: Life Insurance Customers’ Perspective (Service Quality, Trust and Image Toward Loyalty)

Purpose: The purpose of this study is to analyze whether service quality, trust, and corporate image directly influence customer satisfaction and loyalty. Besides, it also examines the indirect effect on loyalty through customer satisfaction. Design/Methodology/Approach: The sample is customers who...

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Bibliographic Details
Main Authors: Muhammad Fachmi, Basri Modding, Jeni Kamase, Hasanuddin Damis
Format: Article
Published: International journal of multicultural and multireligious understanding 2020-07-01
Series:International Journal of Multicultural and Multireligious Understanding
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