The Mediating Role of Satisfaction: Life Insurance Customers’ Perspective (Service Quality, Trust and Image Toward Loyalty)
Purpose: The purpose of this study is to analyze whether service quality, trust, and corporate image directly influence customer satisfaction and loyalty. Besides, it also examines the indirect effect on loyalty through customer satisfaction. Design/Methodology/Approach: The sample is customers who...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
International journal of multicultural and multireligious understanding
2020-07-01
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| Series: | International Journal of Multicultural and Multireligious Understanding |
| Subjects: | |
| Online Access: | https://ijmmu.com/index.php/ijmmu/article/view/1745 |