Case Study of the Impact of Collective Actions in Stop Musical Center

The Stop Musical Center became in three decades the largest community of musicians in Portugal, a phenomenon that has been studied at a national level. However, despite the cluster that was formed in this space, there have been no visible actions to promote Stop and boost the growth of the musicians...

Full description

Bibliographic Details
Main Authors: Jéssica Novo, Susana Costa e Silva, Vitor Verdelho
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing - ESPM 2019-03-01
Series:Internext: Revista Eletrônica de Negócios Internacionais
Subjects:
Online Access:https://internext.espm.br/internext/article/view/476