Case Study of the Impact of Collective Actions in Stop Musical Center

• Main Authors: Jéssica Novo, Susana Costa e Silva, Vitor Verdelho
• Format: Article
• Language: English
• Published: Escola Superior de Propaganda e Marketing - ESPM 2019-03-01
• Series: Internext: Revista Eletrônica de Negócios Internacionais
• Subjects: redes; modelo ara; cooperação; ações coletivas; músicos
• Online Access: https://internext.espm.br/internext/article/view/476

The Stop Musical Center became in three decades the largest community of musicians in Portugal, a phenomenon that has been studied at a national level. However, despite the cluster that was formed in this space, there have been no visible actions to promote Stop and boost the growth of the musicians installed there. It is therefore relevant to analyze this phenomenon in terms of existing cooperation relationships and the possibility of creating collective actions with positive impact on unorganized creative clusters. To this end, we have used the theory of industrial networks and cooperative relations, which have been the object of study by the Industrial Marketing and Purchasing Group. This case study is a descriptive investigation that analyzes the groups: bands and musicians; production studios; locations; and other relevant actors. Semi-structured interviews were used in a representative sample of the reality in question. In the conclusions we suggested collective actions for the growth and promotion of Stop as a musical center and similar creative networks, based on the work developed.