Studi Penerapan Strategi Segmentasi Pasar, Target Pasar dan Penempatan Posisi Guna Peningkatan Jumlah Konsumen pada Hotel Kartika Wijaya Batu
Market segmentationh ave purpose to devide plural customersi nlo the same market segmentationF. rom this segment,m arket sharet hat will be served dependingt o the segmentt hat give maximum profit for Kartika Wijaya Hotel Batu. The methodu sedi n this researchis usingc lustera nalysisw ith SPSSp...
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| Format: | Article |
| Language: | English |
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Jurusan Teknik Industri, Fakultas Teknik Universitas Muhammadiyah Malang
2010-04-01
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| Series: | Jurnal Teknik Industri |
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| Online Access: | http://ejournal.umm.ac.id/index.php/industri/article/view/191 |