Indirect Impact of Personal Cultural Factors on OTC Medicines-Purchase Intention in Viet Nam
The study aims to investigate the indirect influence of culture on consumers’ behaviour at individual level through their exploratory behaviours, optimum stimulation level, and perceived risks. The approach is based on new cultural perpectives which posit that culture changes through time, and r...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2020-08-01
|
| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/716 |