Mining customer dynamics in designing customer segmentation using data mining techniques
One of the main problems in dynamic customer segmentation is finding the dominant patterns of customer movements between different segments via time. Accordingly, we concentrate on the customer dynamics in this paper and try to find different groups of customers in transmissions between segments via...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2014-03-01
|
| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_50048_28d37fd4ed051a4a8d7b05682e2c9b95.pdf |