Responsible marketing for sustainable tourism
The biggest challenge associated with the concept of sustainable tourism is its operationalisation and perception as a process to be applied through development plans, projects and ongoing activities of tour operators. The traditional approach to marketing, focused on a limited idea of maximising pr...
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| Format: | Article |
| Language: | English |
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University Educons, Faculty of Sports and Tourism, Novi Sad
2014-01-01
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| Series: | TIMS: Acta |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/1452-9467/2014/1452-94671402167J.pdf |