Idea selection of new service for courier business: The opportunity of data analytics

E-commerce growth enforces the courier business to focus on developing a new business model decision. This paper aims to explore a suitable new business idea for courier business if the Data Analytics (DA) can be advantageous, using small courier company as a case study. The study investigates Logis...

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Bibliographic Details
Main Authors: J Jintana, A Sopadang, S Ramingwong
Format: Article
Language:English
Published: SAGE Publishing 2021-08-01
Series:International Journal of Engineering Business Management
Online Access:https://doi.org/10.1177/18479790211042191