“TiCoSa” a 3d matrix conceptual model to investigate visitors’ perceptions in an athletic event
Visitor behavior can determine athletic events structure making it an important consideration for managers. In this study visitor behavior is analyzed using a new managerial tool called “TiCoSa – Time, Cost, and Satisfaction Activity Blocks” which permits managers to see the time, cost and satisfact...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
International Hellenic University
2018-11-01
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Series: | Journal of Tourism, Heritage & Services Marketing |
Subjects: | |
Online Access: | http://jthsm.gr/vol4iss2/4-2-5.pdf |