Exploring the Usage of User-Generated Content Advertising to Build Brand Equity
In the time where more and more of advertising content is consumed momentarily, it is vital to hold consumers attention right away. Moreover, in today's social media driven world, brand messages are no longer controlled by the brand owner. Today's technology allows any consumer to communic...
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| Format: | Article |
| Language: | Arabic |
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Arab Association for Islamic Civilization and Art
2020-09-01
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| Series: | Journal of Architecture, Art & Humanistic Science |
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| Online Access: | https://mjaf.journals.ekb.eg/article_94526.html |