Changing the interest in banking products among students on the example of Poznań University of Life Sciences

There is a huge competition in the banking market. In that situation most important is good relation and satisfaction among possessing clients than still finding new ones. This activity is possible in segment of banking products for students. The paper presents aspects connected with research on the...

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Bibliographic Details
Main Author: Olga Stefko
Format: Article
Language:English
Published: University of Life Sciences in Poznań 2011-01-01
Series:Journal of Agribusiness and Rural Development
Subjects:
Online Access:http://www.jard.edu.pl/tom21/zeszyt3/art_11_pl.pdf