PENGARUH KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN DALAM PEMBENTUKAN INTENSI PEMBELIAN KONSUMEN
The researcher is highly interested in many different opinions among some experts about the influence of service quality and customer satisfaction in establishing purchase intentions. Thus, the purpose of this research is to test such three variables, based on the model proposed by Taylor and Baker...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Muhammadiyah University Press
2007-06-01
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| Series: | Benefit Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journals.ums.ac.id/index.php/benefit/article/view/1225 |