Ismail Kızılırmak (Istanbul University)
Branding strategy is used by hospitality companies for many years. One of the reasons behind it is to reach various segments ranging from luxury to economy. Guest loyalty is very important for hospitality companies since loyal guests are more profitable and less price sensitive. Strategic branding p...
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| Format: | Article |
| Language: | English |
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Istanbul University
2016-07-01
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| Series: | Journal of Tourismology |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/iuturizmoloji/issue/24615/260504?publisher=istanbul |