Understanding young Chinese wine consumers through innovation diffusion theory
Purpose – This paper aims to examine young Chinese wine consumers’ perceptions of the diffused wine information in China, and explore the factors that may influence their perceptions. Design – A positivism paradigm was employed to design the research. Methodology – Quantitative data were collected...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Faculty of tourism and hospitality management
2017-05-01
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| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol23no1/4_Yap_Chen |