Empirical assessment of loyalty drivers using consumers’ retail format choice
Using Stimulus–Organism–Response (S-O-R) framework, this study examines Stimulus– Response relationships of fresh vegetable consumers’ behavior in Klang Valley, Malaysia. In particular, the study focused on how loyalty drivers affect retail formats choice by the fresh vegetable (FV) consumers. Th...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Rynnye Lyan Resources
2017-05-01
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| Series: | Food Research |
| Subjects: |