Consumer Preferences for Private Label Brand vs. National Brand Organic Juice and Eggs: A Latent Class Approach

Consumer Preferences for Private Label Brand vs. National Brand Organic Juice and Eggs: A Latent Class Approach

Many retailers have expanded and diversified their private label food product assortment by offering premium-quality private label food products such as organic products. With price being identified as the major barrier for organic food purchases, private label organic food products could be a suita...

Full description

Bibliographic Details
Main Authors: Ellen J. Van Loo, Fien Minnens, Wim Verbeke
Format: Article
Language:English
Published: MDPI AG 2021-06-01
Series:Sustainability
Subjects:
consumer preference
organic food
private label
willingness to pay
Online Access:https://www.mdpi.com/2071-1050/13/13/7028

Internet

https://www.mdpi.com/2071-1050/13/13/7028

Similar Items