Impact of religiosity on purchase intentions towards counterfeit products: investigating the mediating role of attitude and moderating role of hedonic benefits

This study was aimed at exploring the impact of religiosity on purchase intention towards counterfeit products by investigating the mediating role of consumer attitude. This study investigated religiosity as an independent variable, attitude towards counterfeit as a mediator while predicting the pur...

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Bibliographic Details
Main Authors: Azizul Yadi Yaakop, Hafiz Muhammad Hafeez, Malik Muhammad Faisal, Muhammad Munir, Majid Ali
Format: Article
Published: Elsevier 2021-02-01
Online Access: