MARKETING STUDY FOR CHOCOLATE CONSUMPTION IN CLUJ-NAPOCA
This article was focused on identification of chocolate consumer profile from Cluj-Napoca and identification of influencing factors to chocolate buying decision. A hundred respondents took part of this study (age 20-50 years old) and answered a survey consisting of 19 questions. The results of the s...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AcademicPres
2013-12-01
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| Series: | Agricultura |
| Online Access: | http://journals.usamvcluj.ro/index.php/agricultura/article/view/9982 |