Study of The Final Customer Loyalty Process

Study of The Final Customer Loyalty Process

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Bibliographic Details
Main Authors: Juan Carlos Fandos, Marta M. Estrada, Diego Monferrer, Luis Callarisa
Format: Article
Language:Portuguese
Published: Universidade Nove de Julho 2013-12-01
Series:REMark: Revista Brasileira de Marketing
Subjects:
Processo de fidelidade
Custos de Mudança de Comportamento do Consumidor
Online Access:http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2500

Internet

http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2500

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