Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants

Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants

This paper analyzes the effects of: (i) Food values on their related benefits (hedonic and utilitarian); (ii) both kinds of benefits on attitudes toward eating hamburgers; and (iii) attitudes on purchase intention. To this end, we adapted the food values scale to the context of fast-food hamburger r...

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Bibliographic Details
Main Authors: Héctor Hugo Pérez-Villarreal, María Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta, Carmen María Gómez-Cantó
Format: Article
Language:English
Published: MDPI AG 2020-09-01
Series:Sustainability
Subjects:
food values
hedonic benefits
utilitarian benefits
attitudes toward eating hamburgers
purchase intention
Online Access:https://www.mdpi.com/2071-1050/12/18/7749

Internet

https://www.mdpi.com/2071-1050/12/18/7749

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