The factors of retail brand positioning
This paper gives the basic characteristics of a retail process as a function of the development of a successful brand. The retail network is continuously progressing, developing its abilities, successfully adjusting to its environment, and which is the most important it is persistently following wis...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2010-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2010/0354-34711004229F.pdf |