Role of packaging in consumer buying behavior
Every year about 95% of new products fail for a simple reason that most customers do not have the time or energy to think about the advantages or disadvantages of the products they place in their shopping carts, so they rely on shortcuts to make a purchase decision such as quality, beauty and excell...
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| Format: | Article |
| Language: | English |
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Growing Science
2019-12-01
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| Series: | Management Science Letters |
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| Online Access: | http://www.growingscience.com/msl/Vol10/msl_2019_357.pdf |