BUSCA DA INFORMAÇÃO EM MARKETING: A PERSPECTIVA DA CIÊNCIA DA INFORMAÇÃO
Based on marketing and information science perspectives the article reports the results of a survey into the innovation process inthree Brazilian industries. The objectives of the study were a) to describe the internal processes associated with the conception and development of incremental product i...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas
2009-04-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0034-75902009000200008&lng=en&nrm=iso |