Project Valuation and Risk Assessment in Food Product Development: Evidence from Fuzzy Real Option Valuation
To survive in today's competitive environment, companies must continuously develop and offer customers new products. To increase the probability of a successful business case of investing in the development of a new product, careful attention must be paid to risk analysis in terms of the presen...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2021-08-01
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| Series: | Rural Sustainability Research |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/plua-2021-0006 |