Measuring Quality Satisfaction with Servqual Model
The orientation to customer satisfaction is not a recent phenomenon, many very successfulbusinesspeople from the beginning of the 20th century, such as Sir Henry Royce, a name synonymous withRoll – Royce vehicles, stated the first principle regarding customer satisfaction “Our interest in the Roll-R...
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| Format: | Article |
| Language: | English |
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Danubius University
2012-05-01
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| Series: | EIRP Proceedings |
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| Online Access: | http://www.proceedings.univ-danubius.ro/index.php/eirp/article/view/1436/1317 |