ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN MIE INSTAN SEDAAP DI SEMARANG

ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN MIE INSTAN SEDAAP DI SEMARANG

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This study aimed to determine the influence of brand equity elements that include brand awareness, perceived quality, brand associations and purchasing decisions. This research is motivated increasingly tight competition level of instant noodle, which lately both old and new brand have raised and th...

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Bibliographic Details
Main Author: Imroatul Khasanah
Format: Article
Language:English
Published: Universitas Negeri Semarang 2013-03-01
Series:Jurnal Dinamika Manajemen
Subjects:
Brand awareness
Perceived quality
Brand association
Purchase decisions
Online Access:http://journal.unnes.ac.id/nju/index.php/jdm/article/view/2427/2480

Internet

http://journal.unnes.ac.id/nju/index.php/jdm/article/view/2427/2480

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