Packaging Consumption: Stylistic Devices and Persuasive Functions of American and Indonesian Advertising Slogans
This study discusses the significance of style in creating indelible and iconic slogans that endures time. In this study, by using qualitative content analysis, I examine the stylistic devices of the ten American and Indonesian food and beverages slogans in order to find out their persuasive functio...
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| Format: | Article |
| Language: | English |
| Published: |
Petra Christian University
2018-07-01
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| Series: | K@ta: A Biannual Publication on the Study of Language and Literature |
| Subjects: | |
| Online Access: | http://kata.petra.ac.id/index.php/ing/article/view/19187 |