Grandes Vinos: The "Over the Rainbow" Initiative & Corporate Philanthropy During a Tragedy

From the start of the pandemic, Grandes Vinos, the largest winery in the autonomous community of Aragón in the province of Zaragoza and one of the 60 largest wine producers in Spain, directed its efforts toward the healthcare sector with a philanthropic initiative entitled “Over the Rainbow.” The co...

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Bibliographic Details
Main Author: Rosana Fuentes-Fernández
Format: Article
Language:English
Published: The Wine Business Institute at Sonoma State University 2020-12-01
Series:Wine Business Journal
Online Access:https://wbcrj.scholasticahq.com/article/18594-grandes-vinos-the-over-the-rainbow-initiative-corporate-philanthropy-during-a-tragedy.pdf