Decoy Effect on Consumers' Purchase Behaviors in Relation to Meat Products: Comparison of Pork and Chicken

Few studies have analyzed the behaviors of consumers in relation to their purchase of meat products produced with animal welfare in consideration under different decoy scenarios; thus, it is difficult to accurately understand consumer behaviors and to reduce the bias in the conclusions of this study...

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Bibliographic Details
Main Authors: Lingling Xu, Meidan Yu, Xiujuan Chen
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-08-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.679256/full