Clustering Bank's Customers Using Artificial Neural Networks
Customer's Clustering is an instrument for considering the needs which were not allowed to be expressed due to mass marketing. The primary goal of market segmentation is to find and retain those customers we want to serve. In this paper, we present the experimental results of clustering bank�...
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| Format: | Article |
| Language: | fas |
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University of Tehran
2014-03-01
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| Series: | مدیریت بازرگانی |
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| Online Access: | https://jibm.ut.ac.ir/article_51611_deeef8fb2502f30970b79fc01b7f2a09.pdf |