The Influence of TV Advertising on Consumer Behavior in the Resita City Population
The main purpose of this paper is the need to know the influence of television advertising, one of the most important components of promotional activity, on the attitude of the consumer. The paper presents the impact that TV advertising has on the attitude of the consumer. The success of advertising...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ovidius University Press
2018-01-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2019/02/8-3.pdf |