The Influence of TV Advertising on Consumer Behavior in the Resita City Population

The main purpose of this paper is the need to know the influence of television advertising, one of the most important components of promotional activity, on the attitude of the consumer. The paper presents the impact that TV advertising has on the attitude of the consumer. The success of advertising...

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Main Authors:	Dinu Gabriel, Dinu Loredana
Format:	Article
Language:	English
Published:	Ovidius University Press 2018-01-01
Series:	Ovidius University Annals: Economic Sciences Series
Subjects:	marketing TV advertising consumer attitude
Online Access:	http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2019/02/8-3.pdf

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spelling	doaj-26f1c0a234554ce7b13529f8c57bfa9c2020-11-25T00:05:31ZengOvidius University PressOvidius University Annals: Economic Sciences Series2393-31272393-31272018-01-01XVIII2413416The Influence of TV Advertising on Consumer Behavior in the Resita City PopulationDinu Gabriel0Dinu Loredana1"Eftimie Murgu" University of Resita"Eftimie Murgu" University of ResitaThe main purpose of this paper is the need to know the influence of television advertising, one of the most important components of promotional activity, on the attitude of the consumer. The paper presents the impact that TV advertising has on the attitude of the consumer. The success of advertising itself is achieved only when the reception, perception, processing and acceptance of advertising information results in a change of attitude, ultimately the purchase of the product.http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2019/02/8-3.pdfmarketingTV advertisingconsumerattitude
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Dinu Gabriel Dinu Loredana
spellingShingle	Dinu Gabriel Dinu Loredana The Influence of TV Advertising on Consumer Behavior in the Resita City Population Ovidius University Annals: Economic Sciences Series marketing TV advertising consumer attitude
author_facet	Dinu Gabriel Dinu Loredana
author_sort	Dinu Gabriel
title	The Influence of TV Advertising on Consumer Behavior in the Resita City Population
title_short	The Influence of TV Advertising on Consumer Behavior in the Resita City Population
title_full	The Influence of TV Advertising on Consumer Behavior in the Resita City Population
title_fullStr	The Influence of TV Advertising on Consumer Behavior in the Resita City Population
title_full_unstemmed	The Influence of TV Advertising on Consumer Behavior in the Resita City Population
title_sort	influence of tv advertising on consumer behavior in the resita city population
publisher	Ovidius University Press
series	Ovidius University Annals: Economic Sciences Series
issn	2393-3127 2393-3127
publishDate	2018-01-01
description	The main purpose of this paper is the need to know the influence of television advertising, one of the most important components of promotional activity, on the attitude of the consumer. The paper presents the impact that TV advertising has on the attitude of the consumer. The success of advertising itself is achieved only when the reception, perception, processing and acceptance of advertising information results in a change of attitude, ultimately the purchase of the product.
topic	marketing TV advertising consumer attitude
url	http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2019/02/8-3.pdf
work_keys_str_mv	AT dinugabriel theinfluenceoftvadvertisingonconsumerbehaviorintheresitacitypopulation AT dinuloredana theinfluenceoftvadvertisingonconsumerbehaviorintheresitacitypopulation AT dinugabriel influenceoftvadvertisingonconsumerbehaviorintheresitacitypopulation AT dinuloredana influenceoftvadvertisingonconsumerbehaviorintheresitacitypopulation
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The Influence of TV Advertising on Consumer Behavior in the Resita City Population

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