The advertising of financial products in the press
Although experts on advertising and the discourse of advertising have traditionally presented a series of features common to all adverts, the incidence of these features depends on a number of factors, including the type of product being promoted, the market being addressed and the media used. This...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Asociación Europea de Lenguas para Fines Específicos
2007-04-01
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| Series: | Ibérica |
| Subjects: | |
| Online Access: | http://www.aelfe.org/documents/07%20heather%20adams.pdf |