The role of commercial advertisements directed to children influencing on parents’ purchasing decision
A study was conducted on the role of commercial advertisement directed to children for influencing parents’ purchasing decision. The study targeted parents, taking into account all demographic factors. The main objec-tive of the study was to determine the extent of commercial ads influencing on pare...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2020-02-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol10/msl_2019_242.pdf |