Determinants of Service Quality and Customer Satisfaction of Retail Clothing Company

The study aims to investigate the relationship between service quality and customer satisfaction in a retail clothing company. The study utilized the SERVQUAL model to guide the study. Purposive sampling was applied in the study where quantitative (survey) method was employed with generating 140 va...

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Bibliographic Details
Main Authors: Tak Jie Chan, Mei Ling Goh
Format: Article
Published: CSRC Publishing 2019-12-01
Series:Journal of Business and Social Review in Emerging Economies
Online Access: