Determinants of Service Quality and Customer Satisfaction of Retail Clothing Company
The study aims to investigate the relationship between service quality and customer satisfaction in a retail clothing company. The study utilized the SERVQUAL model to guide the study. Purposive sampling was applied in the study where quantitative (survey) method was employed with generating 140 va...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
CSRC Publishing
2019-12-01
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Series: | Journal of Business and Social Review in Emerging Economies |
Subjects: | |
Online Access: | https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/840 |