Effects of Consumer Characteristics on their Acceptance of Online Shopping: A Survey in Faculty of Management, University of Tehran
Previous electronic commerce (EC) studies have found thatconsumer characteristics are important when considering issues related tothe acceptance of online shopping. However, most studies have focusedon a single product or similar products. The effects of different producttypes have been relatively n...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2013-12-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_36054_c22d59d4131989602a31de90685f1eca.pdf |