Mediating Effect of Customers’ Trust between the Association of Corporate Social Responsibility and Customers’ Loyalty: An Empirical Investigation from Telecom Sector

Mediating Effect of Customers’ Trust between the Association of Corporate Social Responsibility and Customers’ Loyalty: An Empirical Investigation from Telecom Sector

Corporate social responsibility plays a significant role in getting sustainable edge over competitors, gaining profits and enhancing business affairs with customers. The purpose of the study is to analyze the perception of consumers regarding the CSR and its impact on customers’ loyalty while tru...

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Bibliographic Details
Main Authors: Sajjad Ahmad Afridi, Sajida Gul, Maqsood Haider, Saima Batool
Format: Article
Language:English
Published: Johar Education Society 2018-04-01
Series:Pakistan Journal of Commerce and Social Sciences
Subjects:
csr
customer loyalty
customer trust
attitudinal loyalty
behavioral loyalty telecommunication sector
Online Access:http://jespk.net/publications/422.pdf

Internet

http://jespk.net/publications/422.pdf

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