Mediating Effect of Customers’ Trust between the Association of Corporate Social Responsibility and Customers’ Loyalty: An Empirical Investigation from Telecom Sector
Corporate social responsibility plays a significant role in getting sustainable edge over competitors, gaining profits and enhancing business affairs with customers. The purpose of the study is to analyze the perception of consumers regarding the CSR and its impact on customers’ loyalty while tru...
Main Authors: | Sajjad Ahmad Afridi, Sajida Gul, Maqsood Haider, Saima Batool |
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Format: | Article |
Language: | English |
Published: |
Johar Education Society
2018-04-01
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Series: | Pakistan Journal of Commerce and Social Sciences |
Subjects: | |
Online Access: | http://jespk.net/publications/422.pdf |
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