Omnichannel jako nowoczesny model sprzedaży wielokanałowej
The article discusses the issue of multiple channel sales. The initial part presents the basic expecta-tions of modern consumers in relation to the sales process, which indicate the legitimacy of using the multiple channel strategy. The next part describes the differences between the muti-channel, c...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
2018-05-01
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| Series: | Ekonomiczne Problemy Usług |
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| Online Access: | https://wnus.edu.pl/epu/pl/issue/983/article/15318/ |