The Role of Marketing Mix Components in Destination Choices of Visitors and the Case of Dalyan
This study investigated the impact of the eight components of the marketing mix, as being product, price, distribution, promotion, person, partnership, program and package, upon choice of a destination.For this research purpose, data was collected by face-to-face interviews and survey from 260 for...
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| Format: | Article |
| Language: | English |
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Isarder
2012-03-01
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| Series: | İşletme Araştırmaları Dergisi |
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| Online Access: | http://www.isarder.org/isardercom/2012vol4Issue1/Vol.4_Issue1-10_full_text.pdf |