Personal Brand as a Manifestation of Leadership in a Digital Society
The article is aimed at substantiating the need for conscious personal brand formation. The special importance of developing a personal brand is emphasized for those who want to prove themselves as a leader or expert. The importance of this phenomenon is stipulated by the rate of growth of the digit...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2019-11-01
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| Series: | Bìznes Inform |
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| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2019-11_0-pages-401_406.pdf |